Brief: To create and design an event concept for a company with a struggling reputation

Process: Urban Athletics is track and field adapted to a smaller and faster platform in the same style that Red bull uses. 90’s skate posters paved the way for the styling of this event featuring bright two color overlay photographs and custom typography

Outcome: concept, typography, photo manipulation

Time frame: 3 days

Shillington College student brief

Brief: To design the concept, identity and packaging for a new brand of beer for ravers.

Process: Orbit was influenced by London’s M25 motorway known as the “orbit” by ravers. Taking inspiration from industrial stenciling to create the logo and referencing warehouse caution markings throughout the packaging. 

Outcome: Brand identity, Naming, Packaging, Label, Logo, Die line, Typography.

Time frame: 3 days

Shillington College student brief

Brief: To create and design all branding collateral for Urban Wine Walk, an annual wine and small bar festival in Perth, Western Australia

Note: Perth Urban Wine Walk was a sell out festival and has expanded to Urban Wine Walk Fremantle as well.

Process: Urban Wine Walk was designed to have a bespoke small festival theme drawing inspiration from successful music festival design and marketing concepts and applying it to a unique wine and bar celebration. With subtle nods to crosswalks, sun, food, wine and the city of perth.

Outcome: Concept, Logo Design, Poster Design, Map Design & Creation, Social Media Design, Wristband Design. 

Brief: To design a logo for a food blog that wants to expand and become more of a brand rather than just a food blog. 

Process: Referencing Mexican cartels and Mexican street food the logo was created using potato stamps. The shapes used to create the lettering are inspired from Mexican street food signs. The colors and type setting are inspired from underground Mexican wrestling posters. 

Outcome: Logo design, Brand identity, Packaging.

Time frame: 1 day

Shillington College student brief

Various logos, Branding and variations I have completed for a broad range of clients from cafe's to essential oil companies. 

Brief: To create a tour poster using handmade elements.  

Process: Focusing on the name of the tour “startup cult” to draw inspiration. Psychological studies on cults, brainwashing and rational choices lead to the idea of using acrylic paint drops to represent brain cells and the thought process of cult members.

Outcome: Tour poster design, vinyl cover.

Time frame: 1 day

Shillington College student brief

Brief: To create a music app for humanitarian workers

Process: The biggest challenge faced by humanitarian workers is home sickness and stress. Reconnecting Aid workers with news, radio and music from home was the idea behind the hone music app. 

Outcome: User journey design, Icon design, Landing and signup page.

Time frame: 1 day

Shillington College student brief

Brief: Typeset and create visual elements for a quarterly report

Concept: Urban solutions is an architecture company who wanted to display a modern approach with their quarterly report. Contemporary architecture is often minimal which is displayed here with stripped back typesetting and strong rules. 

Outcome: Concept development, Typesetting, Layout, Graphic elements.

Time frame: 1 Day

Shillington College student brief

In 2014 i created a small start up ‘Encase Designs’ where I designed, built, marketed and sold up-cycled vintage hi-fi systems. Encase was showcased across different local markets and gained the purchasing attention of multiple vintage boutiques. Following Encase Designs launch, We had the pleasure of being part of the opening of Sancho's Dirty Laundry gallery space in December 2014. 

I created and maintained the brand’s web presence whilst launching and monitoring the brand’s respective and valued social media domains. Praise of the brand’s successful launch took the form of a feature in the January 2015 issue of Hooray magazine. 

In 2017 a group of designers and myself decided we would take an hour out of the week to produce one poster every week for a year. There are no rules or guides to follow so we have the chance to experiment with ideas, tool and styles that we don’t always get the opportunity to use while working with clients. These are my designs.